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Green Poshan

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SEO (Organic RANKING)

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SEO (Organic RANKING)

Paid Media

Social Media Marketing

google ads

branding

Graphic Design

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From Zero Traffic to Consistent Growth in 6 Months

At a Glance: Key Results

Client Overview

Green Poshan is a health and nutrition brand offering premium dietary and wellness products to Indian consumers. The brand focuses on clean ingredients, sustainable packaging, and transparent labelling — a growing segment in India’s booming wellness market.

Reelup Project Requirement:

When Green Poshan onboarded with MediaClans in November 2024, they were starting from absolute ground zero in terms of organic search visibility. The challenges were significant:
  • Zero organic traffic from Google Search
  • No established domain authority or backlink profile
  • Website had technical SEO issues preventing proper indexation
  • No content strategy or keyword targeting in place
  • Poor product page optimisation leading to low discoverability
  • Generic, unbranded product packaging limiting brand recall
  • Competing in a highly competitive health & nutrition segment with established players
The goal was clear: build a sustainable, scalable SEO foundation from scratch and drive real revenue within the shortest possible time frame.

Our Strategy

MediaClans developed a comprehensive, multi-layered SEO strategy tailored specifically to Green Poshan’s brand positioning, target audience, and competitive landscape.

Technical SEO Foundation

  • Full technical audit of the website to identify crawl errors, indexation issues, and site speed problems
  • Resolved broken links, redirect chains, and canonical tag errors
  • Implemented structured data (schema markup) for products, reviews, and breadcrumbs
  • Improved Core Web Vitals scores — LCP, CLS, and FID optimisation
  • Optimised XML sitemap and robots.txt for maximum crawl efficiency

On-Page SEO Optimisation

  • Deep keyword research targeting high-intent, commercial, and informational health queries
  • Optimised all product titles, meta descriptions, headings (H1–H3), and image alt texts
  • Created keyword-rich category and product pages aligned with search intent
  • Internal linking structure built to distribute page authority and improve crawl depth

Content Strategy & Writing

  • Developed a content calendar targeting long-tail health, nutrition, and wellness keywords
  • Published in-depth blog articles, buying guides, and ingredient explainers
  • Created FAQ sections on product pages to capture featured snippet opportunities
  • Content written to establish E-E-A-T (Experience, Expertise, Authoritativeness, Trust)

Link Building

  • Targeted outreach to health, wellness, and lifestyle blogs for guest posting
  • Secured editorial backlinks from relevant Indian health publications
  • Built brand citations across niche directories and review platforms
  • PR-style content placement to increase domain authority progressively

Product Packaging Redesign

  • Consulted on packaging design to reflect brand identity and improve shelf appeal
  • Integrated QR codes and clean label elements to enhance consumer trust
  • Packaging aligned with digital branding for consistent omnichannel presence
The goal was clear: build a sustainable, scalable SEO foundation from scratch and drive real revenue within the shortest possible time frame.

Month-by-Month GSC Performance

The following data is sourced directly from Google Search Console, tracked monthly from Month 1through Month 6. Month 6 figures represent the average trajectory based on the established growth pattern across the 6-month engagement.
Note: Average position improvement (lower number = higher ranking). A drop from 20.4 to 13.2 represents a significant jump in SERP visibility.

Results & Impact

Traffic Growth

In just 6 months, Green Poshan went from receiving virtually no organic search traffic to achieving 2,012 clicks per month — a growth of over 3,100% from where they started.

Revenue Impact

  • Generated approximately ₹10,000+ in monthly sales within the very first month of engagement
  • 3,000+ monthly organic visitors contributing to direct e-commerce conversions
  • Consistent upward trend across all key SEO metrics month over month
  • Reduced dependency on paid advertising as organic traffic began to compound

Visibility Milestones

  • Average search position improved from 20.4 to 12.8 — firmly on Page 1 for target keywords
  • Monthly impressions scaled from 7,010 to 171,000 — a 24x increase in brand visibility
  • CTR improved and stabilised as more relevant, high-intent pages got indexed and ranked
  • Significant ranking improvements on competitive health supplement and nutrition keywords

What Made the Difference

The results achieved for Green Poshan were not accidental. Several key factors drove this exceptional growth trajectory:
Green Poshan’s journey from zero organic presence to 2,012 monthly clicks, 171,000 impressions, and a top-13 average ranking position in just 6 months is a testament to what a well-executed, full-funnel SEO strategy can achieve for a health brand.
MediaClans delivered not just traffic — but a compounding digital asset. Every page optimised, every backlink earned, and every piece of content published continues to work 24/7 to bring in qualified organic visitors and drive revenue.
As the brand continues to scale, the SEO foundation built in these first 5 months will serve as the launchpad for significantly greater organic growth in the months and years ahead.