
What is an RCS Message?
RCS (Rich Communication Services) message is the next-generation upgrade to traditional SMS. It enables interactive, multimedia-rich conversations directly within the default messaging app on Android devices — no third-party apps required.
Unlike standard text messages, RCS messages allow businesses to:
- Send branded messages with logos
- Include carousels, images, and videos
- Enable buttons for quick replies, calls, directions, and purchases
- Track delivery, read receipts, and user interaction
Why Businesses Are Switching to RCS Messaging
Traditional SMS is limited to plain text and lacks engagement. RCS messages, however, offer a rich user experience that enhances both customer communication and conversion rates.
Key Benefits:
- Rich Media Support (images, videos, GIFs, maps)
- Verified Business Profiles for increased trust
- Two-way Conversations with quick reply buttons
- Actionable CTAs directly inside the message
- Advanced Analytics (delivery, read, and interaction tracking)
- No App Download Needed – works on default Android Messages
Our RCS Messaging Services
At Mediaclans, we help brands upgrade from SMS to RCS by offering:
- RCS Campaign Strategy & Planning
- Interactive Message Design (Rich Cards, Carousels, CTAs)
- Verified Sender Setup & Google Business Messaging Integration
- A/B Testing for Messaging Flows
- Analytics, Delivery & Engagement Reporting
- CRM & Customer Journey Integration
Whether you’re promoting a product launch, running offers, sending order updates, or nurturing leads — RCS gives you a more impactful way to engage.
Industries Benefiting from RCS Messaging
We implement RCS messaging across a wide range of sectors:
- E-commerce – for promotions, order updates, product carousels
- Retail – to drive footfall with store directions and time-based offers
- Healthcare – appointment reminders with reschedule options
- Real Estate – property listings, location maps, inquiry buttons
- Education – course promotions, application status updates
- Travel & Hospitality – booking confirmations, itinerary sharing
How RCS Differs from SMS & WhatsApp
Feature | SMS | WhatsApp Business | RCS Message |
Rich Media | ❌ | ✅ | ✅ |
Branding Support | ❌ | ✅ | ✅ |
No App Required | ✅ | ❌ | ✅ |
Default Messaging | ✅ | ❌ | ✅ |
Verified Sender ID | ❌ | ✅ | ✅ |
Native CTAs | ❌ | Limited | ✅ |
RCS bridges the gap between SMS reach and app-like experiences.
Why Choose Mediaclans for RCS Messaging?
- Google-verified messaging partner (if applicable)
- End-to-end setup and execution
- Strategic use of CTAs, branding, and interactive design
- Transparent reporting and campaign insights
- Personalized flows for customer engagement
Ready to Upgrade Your SMS to RCS?
Empower your business communication with RCS messaging and provide your customers with a modern, engaging, and branded experience — right inside their messaging app.
Talk to our RCS experts at Mediaclans and launch your first campaign today.