A clinic, not a menu.
Sattva is led by two consultant dermatologists who examine before they prescribe — never a treatment picked off a price list. The identity had to carry that same restraint: calm rather than clinical-cold, considered rather than trend-led. Sattva is the Sanskrit word for clarity — an old idea about balance that happens to describe both healthy skin and how a clinic should feel to sit in.
A face, and the letter it hides.
A woman's profile in flowing hair, held inside a circle — and the hair itself resolves into a single, continuous S. Two readings in one shape: a person being looked at properly, and the name the clinic goes by. The circle closes the idea — nothing about the mark is left open or unfinished, the same way a Sattva consultation ends in a written plan, not a maybe.
Five sanctioned variants
Carried straight onto the site.
The identity doesn't stop at the logo file — sage, cream, the italic voice and the consult-first tone run through every section of sattvawellnesscenter.in, from the hero to the booking flow.
Sage, not clinical green.
Four colours, sampled directly from the production artwork. Sage carries the brand; blush is reserved for the hero moment; ink and white are the working monochrome pair for anything the printer or the platform can't hold in full colour.
Italic for the promise. Plain for the proof.
Headlines run in a tall, italic display face — reserved for the clinic's promises: "Looked at properly. Treated carefully." Body copy drops the italic entirely and states things plainly: dosages, timelines, what results vary means. The tone never oversells — "Results vary from person to person" appears on the site in the same voice as the headline, not as small print apologising for itself.